Gregory L. LaFollette, CPA.CITP Executive Editor

New! -- Marketing to the Public Accounting Profession

A Special Day of Consulting for your entire team!
Whether your company is large or small, with a single offering or multiple products, well-established or just entering the marketplace, you can benefit from Greg's extensive background. As both an industry and professional thought-leader, he can help you refine product features, establish target market segments and, most importantly, enhance your understanding of demographics of the accounting profession and the "mind of the practicing accountant."

Greg has practiced for more than 30 years, served as VP of Product Strategy at a major accounting software vendor, and currently directs strategy and editorial content for The CPA Technology Advisor. He regularly speaks to (and with) thousands of practitioners and consults with dozens of vendors serving the profession. No one else offers this deep, rich and complete background. Greg is available for strategic planning/product review upon request -- learn what your customers want, what they need (not always the same thing!) and what your competitors know and don't want you to find out!

This presentation is conducted at your offices. Contact us for more information.

The "Less Paper" Office — Myth or Reality for Practicing Accountants

A humorous but methodological decision tree beginning with IT, WHEN and HOW, and concluding with an ecumenical review of several of the industry's leading software packages including pluses and minuses of each. You will leave with an actionable roadmap of how your firm can best travel the "road to less paper."

View the Less-Paper Office Powerpoint in PDF format

Presentation can be timed for 50 to 240 minutes.

A Glimpse of the Future — What Desktop and LAN/WAN Search Engines Will Mean

Google has announced, Copernic has released, Microsoft has purchased LookOut and Vista is on the horizon. What will life be like when we actually CAN find a needle in a technological haystack? Why searching is so "special" for those practicing public accounting. Real technology for real people!.

Presentation can be timed for 50 to 200 minutes.

How to Profit and Gain Client Loyalty through Financial Statement Analysis

Accounting firms all across the country are turning to technology tools in their quest to maintain and build client loyalty. A relatively new genre' of software and services has emerged to assist them. This presentation takes a high-level look at "financial statement analysis", examines the reasons for and against offering the service, reviews the products most often used, and helps participants make solid decisions about adaptation.

Presentation can be timed for 50 to 150 minutes.

Is Technology the Key to Riches in Public Accounting? Developing an "e-Culture" in Your Firm

This session provides attendees a working model of how to instill USE of technology as a firm standard --- from partners to junior staff. (Guess who's the biggest problem?) We cover systems, gadgets, computers, Internet sites and applications --- everything under the technological sun. You'll leave with a solid understanding of what's useful and what's not, as well as real-life tips on how to get firm wide buy-in!

Presentation can be timed for 75 to 200 minutes.

Great American Payroll Opportunity

There was a time when accounting firms "owned" the payroll business. Then came the big processors who somehow convinced us that we were "too good" to prepare payrolls. And then proceeded to build multi-million dollar businesses based on our willing referrals. Thousands of firms are turning the tables — and turning a tidy profit — in the the payroll business!

Presentation can be timed for 50 to 150 minutes.

Straight Talk on Web Technology Tools and How You Can Develop a Winning Website

If your firm is ready to create a Web site or enhance what you already have, this program will introduce you to the development tools and different approaches that are available. Participants will receive an impartial assessment of Web products, complete with side-by-side comparisons and a final grading of each offering. Join us for a fair-minded evaluation of the tools, the cost and the commitment associated with Web development. When a Web site is what you need, this session delivers what you need to know.

Presentation can be timed for 50 to 100 minutes.

Remote Access and the Anywhere, Anytime World of Work

The program begins with a review of what you need to do to get started. We'll address the people issues of who would use remote access in your firm, how they would use it and how often. This is followed by an introduction and overview of the technology issues that must be considered for the successful implementation of remote access, ranging from bandwidth, licensing, security, virus protection, connectivity and more. In addition to examples of remote access applied to best practice business situations, participants will see a live demonstration of how the remote workplace can function regardless of physical location.

Presentation can be timed for 50 to 200 minutes.

Over the Shoulder of a Wireless Hacker (And How to Stop Them)

More than 60 percent of the wireless networks used by small and mid-sized businesses (YOUR CLIENTS!) are unsecured, leaving the door wide open to hackers to steal personal identity and confidential corporate information, access computer networks, and launch attacks from the business networks. Changes are that most don't understand how vulnerable they are.

This presentation will show how simple it is for hackers to break into a wireless network with tools freely available on the internet. We will discuss the types of attacks and vulnerabilities unsecured networks can be subjected to, and discuss the types of options that are available to simply and safely secure wireless networks.

Presentation can be timed for 50 to 75 minutes.

What Blogs Can Mean to Practicing Accountants

The program begins with a review of what you need to do to get started. We'll address the people issues of who would use remote access in your Blogging has proven to be one of the most quickly adopted uses of the Internet. What do these individualized web+log sites mean to the CPA? This session will cover all facets: who, what, how and most importantly, WHY the world is rushing to blogs.

You'll learn of existing blogs of specific internest to practicing accountants, and we'll look at ways firms are using the technology to stay connected to their clients. We will review specific blog creation tools, RSS technology and touch upon the blog's audio brother: the podcast.

Presentation can be timed for 50 to 100 minutes.